Mention city or county, buyer vs seller focus, and one reason to DM you.
Use the generator with your farm area and specialty filled in.
Local search and compliance on Instagram
Buyers search city + property type mentally before they DM. Your bio should mirror how they describe the search: “Austin condos under $450k” beats “luxury lifestyle expert.”
If your board requires license numbers in consumer-facing ads, keep them on the last line so the value proposition stays readable above the fold on mobile.
Examples you can adapt
First-time buyers
Austin realtor for first-time buyers
Condos + townhomes under $450k
Free buyer checklist ↓
Market + price band + lead magnet.
Luxury listings
Luxury listing agent · Scottsdale
Off-market previews for serious buyers
Private tours ↓
Luxury tone without empty adjectives.
Common mistakes to avoid
Luxury agent with no market
Weak: Luxury real estate visionary
Why it fails: No city, price band, or buyer type.
Better: Scottsdale buyer agent · off-market previews
DM me for all your real estate needs
Weak: DM for any real estate help!!!
Why it fails: Reads like spam; no specialty.
Better: First-time buyer tours · free checklist ↓
Frequently asked questions
Should realtors put license numbers in the bio?
Follow local advertising rules. If required, keep it on the last line so the offer stays readable.