Small business
Small business bios should make the offer obvious before brand personality.
Preset loaded for this guide
The generator below is prefilled for this niche. Replace any field, then edit the drafts until they sound like you.
See the difference
Could be any shop.
Quality products for everyone
The audience is not specific enough.
Sourdough bakery · Sat pre-orders · pickup 8–12
You have room to add proof, niche, or a clearer offer.
Use the generator above with your niche filled in to get five drafts in this direction.
State product/service, ideal customer, and how to buy or book.
Use business or shop template presets.
150 characters on Instagram bios.
Local customers ask the same questions: hours, location, how to order. Answer one in the bio and you cut repetitive messages.
Service businesses should put city or service radius upfront; product shops should name flagship item or drop schedule.
Neighborhood sourdough bakery Sat pre-orders · pickup 8–12 Order ↓
Offer + hours + CTA.
Mobile car detail · Austin Fleet + weekend appointments Book ↓
Service area upfront.
Weak: Quality products for everyone
Why it fails: Could be any shop.
Better: Sourdough bakery · Sat pre-orders · pickup 8–12
Weak: Check our website!!!
Why it fails: No product or hours.
Better: Neighborhood bakery · order online ↓
Only branded or campaign tags. Use keywords as plain language instead.